020210702104936 Ideas

 29th August 2021 at 11:33pm
Word Count: 252
Written from
Baltimore, Maryland, MICA, Brown Center Office

Graphic designers are form makers. Sustainable graphic designers must make formal decisions. How does the sustainable designer concern themselves with the forms and aesthetics of a solution? Are there visual choices that are more sustainable? What form says “I believe that humans and all life should flourish?” Are aesthetics as they relate to sustainability even important?

I relate aesthetics with form.

I relate form with the external surfaces of an object — its shape, size, scale, color, edges, material appearance, etc. But do I have an incomplete idea of form? This is what leads to the "Are there visual choices that are more sustainable?" question. What are the exterior signaling opportunities?

  • Typography that minimizes ink use?
  • Typography that minimizes page count?
  • Type faces themselves that takes less energy to load/use on a computer?
  • How about the Sara De Bondt printing mainfesto? (I updated it myself w/ permission for the Ecovention Europe catalog).

Aesthetics and beauty? beauty and form?

Related to Form <> Content <> Context


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