Compare Sustainable GD with non-sustainable GD… do we first need to define Sustainable? Do we need to define Graphic Design? Is Status Quo synonymous with non-sustainable? I mean, it is right now — but so the goal would eventually be Just Design and Bad Design.

What would be comparing? clients? outcomes? materials? processes? tools? energy sources? all of the above?

Instead of adjectiving design with “sustainable”, we need sustainable design to just become design and design of today to become bad design.

How does that conversation start? how does coursework evolve to reflect this? what to do with all those old text books?

Places that explore this idea:

• The Total Beauty of Sustainable Products by Edwin Datschefski