Case Study: Green Acres
Green Acres: Artists Farming Fields, Greenhouses, and Abandoned Lots was a book produced with curator Sue Spaid, designer Jenna Kaminsky, and editor Marianne Amoss for the Contemporary Art Center in Cincinnati, OH. Green Acres featured artists using farming as their art practice.
The goal: make the resultant book "sustainable." These were sustainability focused artists, how could I represent their ecological inventiveness in a printed book? The main things that made the production of this book "sustainable" at the time were that it was printed on demand, and it used recycled, unbleached paper. (A Sustainable Printing Manifesto)
Visually, the book's design was meant to be critical; the juxtaposition of small art farm graphics vs. giant commercial farm references via a constrained square grid and the aerial commercial farmland photography.
While the book intends to say something different, it conforms to common standards of "good" modernist layout. Other than a minor production method improvement, it's the same … ! Is it Sustainable Graphic Design?