Inspired by Sara De Bondt, “Insights 2014 Design Lecture Series,” Walker Art Center, Minneapolis, US. Co-written by De Bondt and Chris Svensson, 2009. Tweaked by Kristian Bjørnard, 2017.

The “YES” column guided many of Ecovention Europe's design decisions.

NO

• Less than 100% postconsumer recycled paper
• Petroleum-based inks
• Heavy ink coverage
• Spot varnish
• Foil blocking
• Plastic (substrates, shrink wrapping, bags, etc.)
• Laminating
• Waste
• Glues
• Perfect binding
• Custom paper sizes
• Heavy paper stock
• Coated paper
• Single sided
• Trimming
• Bleed
• Metallic inks or paints
• CMYK
• Multi-colour (3, 4, 5, 6+)
• Printing abroad
• Bigger
• More

YES

• 100% Post-consumer recycled paper
• Vegetable-based inks
• Light ink coverage
• Waterless printing
• Digital printing
• Blind embossing
• Reusing, reducing, recycling, renewing, repairing, reclaiming
• Engraving, embossing, diecutting, lasercutting
• Staples
• Wire-binding
• Basically, physical binding and joining methods that can easily be removed/disassembled
• Standard paper sizes
• Thin paper
• Uncoated paper
• Double sided
• Black & white
• One colour
• Two colours (In general, the fewer colours the better…) » See Use Less Ink
• Local printers
• Smaller
• Less
• Print on Demand