A Sustainable Printing Manifesto

30th September 2021 at 1:36am
Word Count: 178

Inspired by Sara De Bondt, “Insights 2014 Design Lecture Series,” Walker Art Center, Minneapolis, US. Co-written by De Bondt and Chris Svensson, 2009. Tweaked by Kristian Bjørnard, 2017.

The “YES” column guided many of Ecovention Europe's design decisions.

NO

  • Less than 100% postconsumer recycled paper
  • Petroleum-based inks
  • Heavy ink coverage
  • Spot varnish
  • Foil blocking
  • Plastic (substrates, shrink wrapping, bags, etc.)
  • Laminating
  • Waste
  • Glues
  • Perfect binding
  • Custom paper sizes
  • Heavy paper stock
  • Coated paper
  • Single sided
  • Trimming
  • Bleed
  • Metallic inks or paints
  • CMYK
  • Multi-colour (3, 4, 5, 6+)
  • Printing abroad
  • Bigger
  • More

YES

  • 100% Post-consumer recycled paper
  • Vegetable-based inks
  • Light ink coverage
  • Waterless printing
  • Digital printing
  • Blind embossing
  • Reusing, reducing, recycling, renewing, repairing, reclaiming
  • Engraving, embossing, diecutting, lasercutting
  • Staples
  • Wire-binding
  • Basically, physical binding and joining methods that can easily be removed/disassembled
  • Standard paper sizes
  • Thin paper
  • Uncoated paper
  • Double sided
  • Black & white
  • One colour
  • Two colours (In general, the fewer colours the better…) » See Use Less Ink
  • Local printers
  • Smaller
  • Less
  • Print on Demand

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