What makes up a tetrad?

 14th July 2021 at 11:32pm
Word Count: 47

Marshall McLuhan's tetrads:

  • obsolesce
  • retrieve
  • enhance or amplify
  • reverse into

Eric McLuhan mentions that the tetrads aren't hierarchical, they are merely 4 things to think about in terms of any medium, media, technology. But, in documenting them as a list you suffer from Accidental Hierarchy.

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