Sustainable design does not exist was at first pessimistic. Is design all just trash? does design create waste period, so nothing is sustainable? Anything we make is unmaking so much else; so all design is unsustainable.
But! Sustainable design does not exist came to signify an alternative; it didn't exist because it was ephemeral! because it reused existing objects in a new way! that it left no trace! that it was part of a vernacular process! suddenly this felt like a prompt for new works; new questions! A useful constraint for future work.
Where does this thinking lead us? We can think of all our designs as living within the context of nature, and we can think of how they might look or what they might be made of or what audience a design might be serving… Is there a clearer way to articulate what "Sustainable Graphic Design" is?