2012 > institute for manufacturing, university of cambridge, increasingly complex approaches to sustainability for designers

• Green design: optimize individual aspects of product design; just "going green" isn't sustainable though...
• eco-design: goes beyond singular materials, looks at LCA of the whole product (Okala is an example); a designer will focus on something of interest to client, then improve on that area … as you improve environmental performance in one area its easier to improve in other areas...

Sustainable Minds > user friendly LCA tool

sustainability isn't implied by these first two, not a "social" aspect, just looking at the environmental impacts

• Sustainable Product Design: adds aspects of social fairness. this is actually a TBL
• Design for Sustainability: Wuppertal institute sustainability prism, spangenberg and bonnoit 1998 > no longer focuses on the design of products, design thinkers... Richard Buchanan 4 domains of Design.
  • Design of Symbolic and Visual communication
  • Design of Material Objects
  • Design of Activities and Organized Services
  • Design of Complex Systems or Environments
• Transformative Design: adds the design of new ways of thinking; news ways of living; it looks into the future human experience! Speculative Design – solutions that highlight FUTURE ways of living

more about the focus than the name?